Media blog 2- Mr Bush Julia

Wider reading on race and Old Town Road 1) What are the visual cues the article lists as linked to the western genre?  Cowboy hats, cow prints, rhinestones, fringed suede jackets and knee-high leather boots.  2) How did the Yeehaw agenda come about?  In September 2018, the trend of black pop-culture figures wearing cowboy garb was dubbed the “Yeehaw Agenda” by  Bri Malandro , a Texas-based pop-culture archivist.  Her Instagram account, also called @theyeehawagenda, functions as both an archive and celebration of black cowboy aesthetics in popular culture. 3) Why has it been suggested that the black cowboy has been 'erased from American culture'?  The history of the black cowboy has largely been erased from American culture, and the “moment” black cowboys are having in pop culture right now has actually persisted for quite some time. That’s why an Instagram archive like Malandro’s is so important to the preservation of black influence on the Americana aesthetic. The imagery asso

  Background and cultural contexts 1) What is the big debate regarding Old Town Road and genre? The debate over whether “Old Town Road” should be classified as country music . Earlier this year,   Billboard removed “Old Town Road” from its country chart, which boosted the rapper’s profile to a wider audience while fueling a debate about what defines country music and who gets to decide. 2) What do you learn about the background of Lil Nas X and Old Town Road from the podcast transcript? Lil Nas X is a 20-year-old rapper from Atlanta. Technically his birth name is Montero Hill, but he has been calling himself “Lil Nas X” for several years now. And last year he joined SoundCloud, as many people do. And by the end of the year in December he released a song called “Old Town Road.” 3) What is the Yeehaw agenda? The yee haw agenda was created by Bri Malandro, who tweeted about how a lot of black artists are getting interested in sort of the country aesthetic. And the way that Lil Nas X facto

1) What is the purpose of a music video? The purpose of a music video is to sell products, the most obvious of which is the song featured in the video. However, other connected products are also marketed by a music video. For example, the album the song is featured on, the film the song is part of the soundtrack for, an upcoming tour by the artist and merchandise like t-shirts. 2) How has the digital age changed the production and distribution of music videos? However,  the development of new media technologies meant that music  videos, and the songs along with them, were more widely available  at any time. Videos could be uploaded to video hosting sites like  YouTube and viewed using portable media devices such as mobile  phones and iTouch devices, allowing audiences to see the video  and hear the song whenever and wherever they liked. 3) Which three major record labels are behind VEVO? What is VEVO and why was it created? In America, there were three major record  companies, Sony Mus